How Does Selling A Luxury Home Differ?

The luxury home market in Calgary brings with it a few differences when it comes to marketing and listing strategy. When you're ready to jump in and start the process of selling your luxury home, here are a few things to keep in mind:

1) Wider Network reach is Necessary

The luxury home market is smaller than the regular market in Calgary. There are fewer homes and fewer buyers within the city. It’s critical to cast a wider net when listing luxury. This means advertising your listing nationwide and even worldwide for foreign buyers to view.

2) Enhanced Marketing Collateral 

It's critical to have high-quality marketing that highlights features that sell in the luxury market. Luxury homes are typically larger and have more features to be showcased. They require marketing that can cover all the selling points of a home while being concise yet thorough. Generic marketing pieces will not highlight the home to its full potential.

3) Personal Networking 

A luxury realtor must have a personal network to call on. They need to have contacts looking in the market and have a Rolodex of other realtors with clients that buy and sell luxury. While casting a wide net gets the message out, a realtor that personally reaches out to qualified clients and other realtors will be much more beneficial for your home sale.

4) Luxury Presentation

A luxury listing needs to be presented as such online. This means proper pre-listing preparation, professional staging, and high-quality photography that captures the sought-after qualities. Typically a luxury home does well with professional videography and/or a virtual walk-through to allow busy and out-of-province buyers to view it without needing to fly out.

5) Experienced Realtors 

Luxury real estate requires extensive knowledge of the industry and an in-depth understanding of the luxury market itself. The goal is always to get the most for your property but over-listing can dwindle your income potential if your home sits on the market.

An experienced luxury realtor will know how to properly evaluate this unique market, using the competition, home features, the neighbourhood, and market conditions to come up with a firm strategy to obtain the highest return.

Learn more about the advantages of using Dolce Real Estate, a qualified full-service real estate team to help you sell your luxury home.

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